E-commerce Nottingham
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We value your opinion
In recent years, we have built e-commerce stores, web applications, and mobile apps for many amazing people.
“It is a great pleasure to recommend Sopchy as a reliable partner […] Their approach to work is based on a solid understanding of the end user, which allowed us to achieve our intended business goals. […] We have faced many challenges together and could always count on their support and professional advice. […]”
Krystian Stolecki
Luxtrade
“[…] What pleasantly surprised us was the agency’s comprehensive approach to the project itself, referencing literature to justify the product card layout, presenting trends, and being ready to develop joint solutions.[…]”
Katarzyna Matusiak
Co-Founder - Carein
“First of all, I would like to emphasise the good and prompt communication with all members of the Sopchy team, especially with Mr Michal Tumilowicz - throughout the project I was kept informed about its current status and the planned next steps. […]”
Wojciech Kremer
Kremer Legal
“We are very satisfied with our collaboration with Sopchy on the development of modules designed for easy and intuitive integration of PayEye payments with e-commerce systems. Sopchy is not only a team of skilled specialists but also a partner who understands our needs perfectly […]”
Daniel Jarzab
CEO at PayEye Company
“I recommend working with Sopchy to everyone. Communication, project execution, and delivery are of the highest standard. Professionals who truly know their craft.”
Kamila Wozny
Sollkat
“[…] We sought help from around 10 programmers and server specialists in other fields, but it didn’t yield any results. Fortunately, we found Sopchy, where, in addition to extensive expertise, we experienced excellent customer service and support. We have now been working together for several months and intend to maintain this collaboration for a long time.”
Piotr Wojtkow
CEO - Wojtków Szkolenia and Psiedszkole
The Sopchy team implemented our idea for custom software that enables smooth and convenient appointment bookings with our specialists. They not only managed to create solutions convenient for our patients but also streamlined operations across four locations. […]”
Malgorzata Wozniak
HappyLife
Featured online store projects
We design, build and maintain online stores and bespoke solutions for the e-commerce sector.
8 Key aspects of an online store (for the inquisitive)
We know that the majority of businessmen do not have time to delve into the secrets of programming (and we understand that!). Specially for them we introduced the description of 8 key factors, which have to be well-thought before the creation of a good online store. Take into account that a badly prepared online store will not be profitable, on the contrary it will be an unnecessary expense.
1. Selection of the appropriate store system
When we complete the scrutiny of client's needs, we select such a store system, which in the long term will work the best for it. We can choose from, among others, the WooCommerce store system, PrestaShop, Magento and Shoper. The first two (WooCommerce, PrestaShop) are optimal for less advanced stores. They characterise with the low cost of creating and expansion of an online store.
They distinguish with the low cost of creation and expansion of an online store. On the other side appropriate security (provided by us) ensures stable operation. Magento is a system aimed at really extensive online stores. Here the cost of creation and expansion of the store are bigger and requires advanced programming knowledge. However, this system contains more features, like the possibility of running several stores in one administrative panel.
2. First impression (trust)
Do you think that an attractive offer will be enough to ensure many orders? Not always. In e-commerce one of the most substantial dimensions is trust. If the customer perceives your store as unreliable, there is a little chance he will make an order. Because of this reason, a wide number of budget online stores are closed before their actual "opening".
Statistically speaking, the first 5 seconds are the most crucial. After this time the client determines his opinion, which is difficult to change. If your store is professional, your chances for conversion will increase. We wrote about conversions in point 3.
3. Orders and questions about the offer in online stores (conversions)
Conversion is each order, phone contact, request for an offer, filling out the contact form or adding a product to your favorites in the browser. In other words it is the expected action of the customer. The creator of the online store is aimed at maximising the number of conversions. Special attention should be paid to the intuitive way of adding them to the basket, and the length of the ordering path. Do you have any questions about the online store? Leave us your phone number. We will call you back.
4. A secure, recognisable and convenient payment system
Have you ever thought what payment system will be the most optimal for your store? During this decision think of its recognition among target clients, functionality (e.g. support for VISA and MasterCard, Google Pay, Apple Pay) as well as initial and fixed costs. We can offer a number of proven systems. One of the most ubiquitous and universal systems is PayPal. Stripe works best in the United Kingdom. DIBS, Klarna and Vipps work best in Norway.
Next, sales in Germany will be facilitated by Stripe, 2Checkout, and PayFast. If we haven't listed any of the payment systems that you follow, let us know! We will examine if it is possible to integrate it with your online store.
5. Responsive version
Have you heard that last year 82% of online shopping was done over mobile devices? That's why online stores adapted to the latest smartphones and tablets is currently the norm. The designer of your online store has to pay attention to the proper display of the project in the mobile (responsive) version, but also the convenience of its use (trends of intuitive use of UX and UI). A refined responsive version can essentially increase the number of orders, specially if you don't have many regular clients yet.
6. Search Engine Optimization (SEO)
First of all let's explain the work of a web browser. Briefly, robots index data collected from websites and retain them in the database. Gathered information is analysed according to an algorithm prepared by Google specialists. Currently, the biggest influence on positioning, among others, has the number of special content and regularity of its update in an online store (the more often the better). A crucial element of SEO is to place chosen keywords(e.g. product names) in correct online store headings. We can choose from: h1, h2, h3, h4, h5, h6.
Remember that local positioning (e.g. online stores Nottingham) is simpler, due to fewer competitors. The same rule refers to the popularity of your product range - less common products can get to the top position much faster.
In case of common services, it is complicated and time consuming to be in TOP 10 England, but it is possible. Another things to consider are links to your site. They may come from your own online store (e.g. from the Blog section), as well as some other web design.
7. Acquire customers in the online store
Imagine that you want to have a stationary store in your city. Would you locate in the busy city centre or in an unoccupied outskirts? A stationary store location is equal to an online store promotion. There are many ways of advertisement (paid and free). You can choose between: natural search engine results (SEO and positioning), paid search engine links (Google Ads - formerly AdWords), banner ads on other web designs (Google Ads), YouTube ads (Google Ads), entries to the online store on the recommendation (word of mouth, your clients' facebook, business cards), access to the store from social media (profile of your business). If you want to tell us more about your target group, call us. We will willingly advise you how to gain new clients.
8. Maintenance and security of the online store
The majority of programmers underestimate the role of the server, on which the online store is placed. We take notice of both efficiency and security of components depending on the store system, number of users and online store functions. However, in order to comprehend this aspect accurately, specialistic knowledge about SysOps and DevOps is demanded, which you don't need to have. The amount of disk space, the amount of available RAM, optional resource scalability, the frequency of making autonomous backup copies of files and the database (optimally if such a copy is created daily), the cost of restoring the backup of files and the database (the best if it is 0 GBP) are universal issues, which should be well-thought.