Luxtrade, a leader in refurbished electronics sales, has for years focused on continuous development and a high standard of service in its online store.
Introduction
Our cooperation has been continuous and the solutions and optimisations implemented so far have been steps towards a larger goal. For a long time, we had been jointly planning a comprehensive rebuild of the entire e-commerce platform. Not a cosmetic change, but a fundamental one. The new store was designed to respond to growing customer expectations, new UX standards and the company’s expanding range of services.
New responsive pixel perfect design
Luxprotect module (extended protection option for purchased devices)
Buyback module (integrated process for buying back used equipment)
Improved performance
Implementation process
The new store is the result of a long term plan and an in depth analysis of the needs of both the company and its customers. We started by developing a complete information architecture and a new functional layout. At the same time, we ensured that all existing integrations and mechanisms were preserved, optimised or further developed.
Each functionality was thoroughly tested in the development environment and deployments were carried out in a minimally invasive way, outside the sales window (previously analysed together with Luxtrade), so as not to disrupt store operations. The final result is a consistent, modern service that has genuinely improved user convenience and streamlined internal processes on the Luxtrade side.
Summary
The new Luxtrade online store is a well thought out, comprehensive project. It is not just a “new version” but an entirely new quality. Better user experience, faster performance, greater functionality and a modern interface are the outcomes of long term cooperation and a carefully planned transformation process. This is another step towards even higher customer satisfaction and further development of the brand in the e-commerce channel.
