Implementation process
At the outset we gathered all information about PINTA Brewery’s needs and the nature of its offerings. Based on this data we developed the WooCommerce store concept taking into account both aesthetics and functionality as well as user convenience.
Next we implemented the site structure and homepage layout highlighting key sections such as best-selling beers new arrivals and limited editions. We considered content hierarchy and interactive elements to make browsing the range intuitive and engaging for users.
The following step involved setting up the product pages where we added a video “reels” section featuring the brewer discussing each beer. We also ensured complete descriptions images and product specifications to help customers make informed choices and improve search visibility.
Finally we focused on optimising the shopping process. We implemented a simple and clear cart allowing quick order review applying discounts and easily selecting payment methods. This ensures the entire journey from browsing products to completing a purchase is consistent and intuitive.
