E-commerce Coventry
online store in Coventry, digital commerce in Coventry, Coventry online business,
We value your opinion
In recent years, we have built e-commerce stores, web applications, and mobile apps for many amazing people.
“It is a great pleasure to recommend Sopchy as a reliable partner […] Their approach to work is based on a solid understanding of the end user, which allowed us to achieve our intended business goals. […] We have faced many challenges together and could always count on their support and professional advice. […]”
Krystian Stolecki
Luxtrade
“[…] What pleasantly surprised us was the agency’s comprehensive approach to the project itself, referencing literature to justify the product card layout, presenting trends, and being ready to develop joint solutions.[…]”
Katarzyna Matusiak
Co-Founder - Carein
“First of all, I would like to emphasise the good and prompt communication with all members of the Sopchy team, especially with Mr Michal Tumilowicz - throughout the project I was kept informed about its current status and the planned next steps. […]”
Wojciech Kremer
Kremer Legal
“We are very satisfied with our collaboration with Sopchy on the development of modules designed for easy and intuitive integration of PayEye payments with e-commerce systems. Sopchy is not only a team of skilled specialists but also a partner who understands our needs perfectly […]”
Daniel Jarzab
CEO at PayEye Company
“I recommend working with Sopchy to everyone. Communication, project execution, and delivery are of the highest standard. Professionals who truly know their craft.”
Kamila Wozny
Sollkat
“[…] We sought help from around 10 programmers and server specialists in other fields, but it didn’t yield any results. Fortunately, we found Sopchy, where, in addition to extensive expertise, we experienced excellent customer service and support. We have now been working together for several months and intend to maintain this collaboration for a long time.”
Piotr Wojtkow
CEO - Wojtków Szkolenia and Psiedszkole
The Sopchy team implemented our idea for custom software that enables smooth and convenient appointment bookings with our specialists. They not only managed to create solutions convenient for our patients but also streamlined operations across four locations. […]”
Malgorzata Wozniak
HappyLife
Featured online store projects
We design, build and maintain online stores and bespoke solutions for the e-commerce sector.
8 Key factors of an online store (for the inquisitive)
We realise that many entrepreneurs may not have time to delve into the details of programming (and that's okay!). Especially for them we prepared the depiction of 8 key aspects, which have to be taken into consideration before creating a satisfying online store. Be aware that poorly prepared online store will not be profitable, on the contrary it will be an unnecessary expense.
1. Selection of the appropriate store system
When we scrutinise the needs of the customer, we deal with the selection of an optimal store system, which in a long run will be the most convenient for the store. We can choose from the WooCommerce store system, PrestaShop, Magento and Shopify and some others.
WooCommerce and PrestaShop are perfect for less extensive stores. Their main features are low costs of creating and expansion of an online store. On the other side appropriate security (assured by us) assures stable operation. Magento is dedicated to really big and elaborated online stores. In this system the cost of creation and extension of the store is higher and requires advanced programming knowledge.
However, Magento provides us more possibilities. Its main feature is, among others, the possibility of running several stores in one administrative panel.
2. First impression (trust)
If you think that a good and attractive offer is enough to guarantee many orders, you are wrong. In e-commerce trust is one of the most important aspects. If a client considers your store to be untrustworthy, the chances for order are equal to zero. This is why the majority of budget online stores are closed before the actual "opening".
Statistically, the first 5 seconds are the most crucial. After this time it is hard to impact on someone's opinion - even when it is unfair. If your online store makes a good impression from the very beginning, your chances for conversion will increase. We explained what conversions mean in point 3.
3. Orders and inquiries about the offer in online stores (conversions)
Conversion is each order, phone contact, request for an offer, filling out the contact form or adding a product to your favorites in the browser - all of the expected actions of the client. The target of the online store creator is to increase the number of conversions. Main focus should be put on the intuitive way of adding them to the basket and the length of the ordering path. Below form is an example of maximising conversions used by us: Do you have any questions about the online store? Leave us your phone number. We will call you back +44 7541 287643
4. A secure, recognisable and convenient payment system
Do you know what to pay attention to while choosing a payment system for your online store? Before you decide, look at its recognition among target clients, functionality (e.g. support for VISA and MasterCard,Google Pay, Apple Pay) as well as initial and fixed costs. We can propose a number of proven systems. PayPal is one of the most universal and recognisable systems in the world. Stripe works best in the United Kingdom.
In Norway DIBS, Klarna and Vipps work best and in Germany systems like Stripe, 2Checkout, PayFast are the most preferable. If you can't see the payment system, which you follow, tell us about it! We will investigate the possibility of its integration with your online store.
5. Responsive version
Have you heard that a year ago most (82%) of online shopping was done via mobile devices? For this reason the online store adapted to the latest smartphones and tablets is currently the norm. The creator of your online store should take care of both correct display of the project in the mobile (responsive) version and convenience of its use (trends of intuitive use of UX and UI). A refined responsive version can substantially increase the number of orders - especially if you don't have a regular customer base yet.
6. Search Engine Optimization (SEO)
Firstly, you have to realise how the web browser works. In a nutshell - robots index data collected from websites and save them in a database.
Retained data are scrutinised according to an algorithm designed by Google specialists. At present the amount of specific content on an online store and the regularity of its updating have the biggest impact on positioning. The more often you update the content, the better. In SEO it is significant to locate selected keywords in correct headings of an online store. We can choose from: h1, h2, h3, h4, h5, h6. For instance, if we are interested in "online stores'' phrase, in h2 headline we write.
Take into account that local positioning (e.g. online stores Coventry) is much simpler, because of fewer competitors on the market. The same rule applies to the popularity of your assortment - niche products and categories will appear in leading positions much faster. Within common products it is laborious and time consuming to be in TOP 10 in England, however it is possible. The second thing which should be well-thought are links to your website. They can come both from your online store (e.g. from the blog section) or some other website (it's the best when linked pages are thematically connected).
7. Gain customers in the online store
Imagine that you want to open a stationary store in your city. Which location will you choose: a crowded city centre or empty outskirts of the town? The equivalent of a stationary store placement is an online store advertisement. There are numerous ways of promotion (paid and free). At your disposal there are: natural search engine results (SEO and positioning), paid search engine links (Google Ads - formerly AdWords), banner ads on other websites (Google Ads), YouTube ads (Google Ads), entrances to the online store on the recommendation (word of mouth, your clients' facebook, business cards), access to the store from social media (profile of your business) and many others. If you have some more questions about achieving your target group, contact us. We will be glad to suggest some solutions for your business.
8. Maintenance and security of the online store
Wide range of programmers do not recognise how important is a server, on which the online store is placed. We pay attention to efficiency and safety of components depending on the store system, number of users and online store functions. However, in order to understand this aspect well, special knowledge about SysOps and DevOps is required, which you don't need to have. The amount of disk space,the amount of available RAM, optional resource scalability, the regularity of making autonomous backup copies of files and the database (optimally if such a copy is created daily), the cost of restoring the backup of files and the database (preferably if it is 0 GBP) are universal aspects, which should be looked-out.