Creating bespoke platforms and B2B online shops

Creating bespoke platforms and B2B online shops

Building a B2B platform or online shop is not only a matter of technology. Above all, it requires a deep understanding of business to business sales, including individual commercial terms, pricing policies, negotiations, multiple permission levels, complex purchasing processes and accounting workflows. For this reason, in the case of bespoke B2B online shops, a project based approach is essential, starting with a thorough analysis of business needs.

1. Pre-implementation analysis of B2B platforms and shops

Pre-implementation analysis is a crucial stage that determines the success of the entire B2B project. At this stage, we collect detailed information about your sales model, customer structure, internal processes and functional requirements on both the client and administrator sides. In B2B projects, particular attention is paid to individual pricing policies, including contract price lists, discounts and varied payment terms such as deferred payments or trade credit.

We analyse the order placement process, for example recurring orders or basket approval by managers. We also examine the customer structure, whether multiple users operate within a single company, what permissions they have and who makes purchasing decisions. Integrations with ERP, CRM, warehouse and logistics systems are equally important, as they often form the backbone of B2B sales. The aim of the analysis is to clearly define what the platform should do and how it should support the daily work of sales teams, clients and customer service departments. On this basis, we prepare a functional specification and a realistic implementation plan that minimises the risk of errors and delays.

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2. Creating bespoke B2B platforms

A bespoke B2B platform is a solution designed from the ground up to meet specific business requirements, without the compromises, limitations of off the shelf systems or unnecessary features. It is an option for companies with a clearly defined sales strategy that require advanced process automation, complex pricing logic and full integration with existing infrastructure such as ERP, CRM, WMS and financial systems.

Within a bespoke solution, we can implement individual price lists and discounts, different commercial terms for specific clients, multi level user structures on the contractor side, advanced order approval processes, integrations with enterprise class systems and support for international trade.

It is a system that grows with your business, without licensing limitations, performance constraints or functional restrictions. If ready made platforms can no longer keep pace with your development, a bespoke B2B platform provides full control, scalability and a competitive advantage that boxed or open source solutions cannot deliver.

3. Creating B2B online shops with PrestaShop

PrestaShop is a flexible open source platform which, when properly extended, performs well in B2B sales. Although in its standard version it is primarily focused on the B2C market, with dedicated modules and custom modifications it can be effectively adapted to commercial requirements.

PrestaShop enables the implementation of key B2B features such as company account registration and verification, hiding prices from non logged in users, commercial negotiations, individual price lists, customer grouping and integrations with external ERP or CRM systems. The platform also supports multiple languages and currencies, which is important for international sales.

It is a good solution for companies that want to enter the B2B channel without building a system from scratch while still needing more than standard shop templates can offer. However, it is important to bear in mind that extending PrestaShop for B2B requires an experienced development team. Otherwise, it is easy to fall into the trap of partial solutions and technical limitations.

4. Creating B2B online shops with Magento

Magento is one of the most advanced open source e commerce platforms and especially in its Commerce version, already offers many features dedicated to B2B sales. It is a strong choice for companies that need a solid technological foundation, high performance and flexibility in building individual sales mechanisms.

In a B2B model, Magento allows the implementation of advanced pricing policies, from individual price lists and customer group discounts to dynamic pricing rules. It supports complex user account structures on the client side, for example sales representatives, managers and purchasing departments, each with different levels of access and permissions. It also enables quotation management, fast wholesale ordering, shopping lists and full integration with ERP and CRM systems.

Magento is suitable for companies with a clear vision of B2B sales development, sufficient resources and expectations of a stable and scalable platform ready for intensive growth and high traffic. The downside may be implementation complexity and higher maintenance costs, but in return you gain a powerful tool capable of handling even highly advanced business processes.

5. How much does it cost to create a B2B online shop?

The cost of creating a B2B online shop depends on many factors, such as the chosen platform, scope of functionality, level of customisation, integrations with other systems and requirements regarding performance and security.

The most affordable option is usually a shop based on ready made open source platforms such as PrestaShop, particularly in basic versions. In such cases, costs often range from several to over a dozen thousand PLN if no bespoke solutions are required.

Magento and more advanced B2B systems increase the implementation cost due to their complexity and technical requirements. In these cases, the investment may reach several tens or even hundreds of thousands of PLN.

The most expensive option is a bespoke online shop built entirely around unique business needs. Here, the investment typically starts from several tens of thousands of PLN and may increase depending on scale, integrations and the level of functional complexity. It is worth remembering that a higher cost often means better performance, full flexibility and real support for business growth.

If you are planning to build a B2B platform or online shop and would like to discuss specific solutions, book a free consultation and tell us about your needs. We will advise you on which solutions best match your expectations and budget and how they can scale in line with the development of your e commerce.