Web designs Leeds
website design Leeds, digital design Leeds, custom website design Leeds, web development Leeds
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In recent years, we have built e-commerce stores, web applications, and mobile apps for many amazing people.
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We design and implement online stores, web-based systems and applications that boost our clients’ impact in their market.
7 Key aspects of a web design (for inquisitive)
We recognise many entrepreneurs may not have enough time to get into details of programming (and it's nothing wrong!). Especially for them we created the description of 7 key aspects, which have to be taken into consideration before creating a good web design. Remember that a badly prepared website will not bring you any profit, on the contrary it will be an unnecessary expense.
1. First impression after loading a website
If you read this text, then you're in a group of 15% of our website users. We have approximately 5 seconds to make a good impression. Then a potential customer decides if your business is worth his notice. If from the very beginning you make a positive impression, your chances for conversion increase. We explained what conversions mean in point 2.
2. Customers interactions (conversions)
At the beginning let's explain what conversion is. It is the expected action of a potential customer. This is best illustrated on the example. The potential client goes to a website and completes the form, sends the request for estimation, calls the company or uses live chat. Each of the actions mentioned above is conversion. The role of the website creator is to prepare such project that maximises the number of conversions. Do you have questions about the website? Leave us your phone number. We will call you back.
3. Responsiveness
In 2019, about 78% of internet traffic was generated by using mobile devices. If a website cannot be displayed correctly on mobile devices, its owner may lose his potential customers, who will presumably use some other competing offer. Remember that a website should be tested by its designer on each kind of the latest mobile devices (and not only). The display of web design is influenced by, among others, the size of the chosen device, the kind of browser (e.g. Safari, Chrome, Opera, IE) or operating system (iOS, Android, Windows).
4. SEO optimisation (Search Engine Optimisation)
It is not possible to be on the first page on Google without appropriate website optimisation. How does it work? Robots index data collected from websites and retain them in the database. Retained information is analysed according to an algorithm designed by Google team. Currently, the biggest influence on positioning has, among others, the amount of specific content and the frequency of its updating on a web design (The more you do this, the better the results). A very crucial element of SEO placing selected keywords in proper headings on a website - h1, h2, h3, h4, h5, h6.
Remeber that local positioning (e.g. websites Leeds) is much simpler due to less competition on the market. In the case of popular services, it is laborious and time consuming to be in TOP 10 in England, however it is possible. Next important element which should be considered are links to your website. They may come either from your or some other website.
5. Sources of website traffic
The sources of website traffic are many. You may select only some of them depending on specifics of the industry. You can choose from: natural search engine results (SEO and positioning), paid search engine links (Google Ads - formerly AdWords), banner ads on other websites (Google Ads), ads on YouTube (Google Ads), entrances into the website on the recommendation (word of mouth, your clients' facebook, business cards), access to the page from social media (your business' profile).
6. Analysis of visitor's behaviour
Much of websites users familiarise concisely with their content. Confirmation of this thesis can be found, for instance in Google Analytics and in many other "tracking " tools. On their basis we can accurately specify, among others, sources of visits, span of visits on individual tabs of the web design, number of conversions, geolocation of visitors. The analysis of visitor's behaviour is the basis of web design improvement. Do you think that numbers are not enough? For the most demanding clients we are ready to prepare a script that saves video recordings of the users browser window on the websites.
7. Website maintenance and security
A lot of programmers are not aware of the importance of server, on which web designs or web apps are located. We pay great attention to efficiency and security of components depending on the project's type. However, in order to understand this issue well, special knowledge about SysOps and DevOps is necessary, which you don't need to have. The amount of disk space, the frequency of making autonomous backup copies of files and the database (optimally if such a copy is created daily), the cost of restoring the backup of files and the database (the best if it is 0 GBP) are universal aspects which should be taken into account.