Online shop Trend Glass is a wholesale sales platform offering products for business customers. The company focuses on efficient online purchasing and personalisation of the offer tailored to the needs of wholesale clients.
Introduction
When we began working with Trend Glass, our goal was to migrate the shop to a new e-commerce system while preserving the key features used by the existing team. We focused on recreating the most important mechanisms in PrestaShop and introducing improvements that simplify the purchasing process.
Adapting the system’s functionality to the existing needs of the team
Adjusting the shop’s visual design to the brand’s visual standards
Simplifying the purchasing process for wholesale customers
Integrating tools supporting sales and marketing activities
Implementation process
At the beginning, we analysed the needs of the Trend Glass team to understand how their B2B sales processes had previously been handled. This allowed us to identify which areas could be improved and automated. We then started the implementation phase, ensuring consistency with the brand’s visual identity and adjusting the interface to the configuration of the B2B platform.
During the implementation we regularly consulted ongoing work and jointly tested subsequent features to ensure they would meet the expectations of business customers.
After launching the shop, we continue the collaboration by developing the system with new features supporting sales and marketing while also providing ongoing technical support.
Summary
The new B2B shop primarily enabled the modernisation and optimisation of purchasing processes for wholesale customers. Thanks to a simple ordering process, personalised offers and the integration of marketing tools, the platform supports sales growth and improves customer convenience while also allowing further development with additional functionalities.
