Is a newsletter still an effective marketing tool?
Newsletters are a key element of the marketing strategy for many companies, especially in the e-commerce industry. Although newsletters are often associated with unnecessary spam, users willingly subscribe to them to receive information about promotions or content they find interesting and valuable. Among the popular solutions on the market, Klaviyo, GetResponse, Edrone and MailerLite stand out. Below, we describe the features that distinguish these tools.
Klaviyo - Key features:
-
Advanced segmentation
Klaviyo allows you to create detailed segments based on customer data, such as purchase history or website activity. This enables you to tailor newsletter content to specific groups of customers, for example, those who made their first purchase and those who have several orders already. -
E-commerce integration
The tool integrates with platforms like Shopify, WooCommerce and Magento. Ready-made integrations make implementation simple and fast. -
Wide range of pre-designed templates
Klaviyo offers over 100 graphic templates that you can personalise to match your brand’s visual identity. -
Content personalisation
Dynamic content is tailored to individual users based on their browsing history, past orders, or items added to their favourites. -
AI content creation
AI tools help generate newsletter content based on your needs and descriptions. -
A/B testing
Klaviyo enables you to test different versions of emails (colour schemes, content, subject lines) to determine which is most effective. -
Reporting and analytics
Klaviyo provides advanced analytics and reports based on user behaviour, offering valuable insights about your target audience and individual customers.
GetResponse - Key features
-
E-mail marketing
A robust email editor with ready-made templates makes it easy to create visually appealing content. -
Marketing automation
The tool supports creating sales funnels, autoresponders and campaigns based on user behaviour. -
Landing pages, webinars and online courses
GetResponse enables you to create landing pages and host webinars. Additionally, it offers the option to create and sell online courses, a great feature for sharing your expertise. -
AI tools
AI features include generating automatic email replies tailored to keywords and user groups. -
Integrations
GetResponse integrates with CRM tools, e-commerce platforms and payment systems. It also allows you to create pop-ups to manage content visibility and messaging. -
Pop-upy
The tool allows you to create pop-ups, making it easy to manage their content and visibility. -
Testy AB
The platform lets you run A/B tests on newsletters to identify the most effective versions and analyse differences in performance.
Edrone – key features
-
CRM for e-commerce
Edrone combines newsletter functionality with customer relationship management, allowing you to store all customer information in one place for easier management. -
Product recommendations
The tool suggests products based on customer preferences, enabling personalised messages. -
Campaign automation
Edrone includes features like abandoned cart recovery and cross-selling to boost conversions. -
KPI monitoring
You can track key performance indicators in real time, ensuring access to up-to-date data. -
User segmentation
Edrone allows advanced customer grouping based on interactions with the store and demographic data. -
Live chat
Edrone’s live chat feature lets you customise messages, set conversation topics and automate responses based on your availability.
MailerLite – Key features
-
Email creator with ready-made templates
A user-friendly email creator simplifies customising email design and content. Additionally, the tool offers a wide range of pre-designed templates. -
Automated email sending
Automates email delivery based on user groups, actions (e.g., newsletter sign-up, cart abandonment), or user-provided data (e.g., birthday emails). -
Email and SMS notifications
MailerLite allows you to send customised email notifications, such as order status updates or subscription cancellations, providing a visually appealing alternative to standard system emails. -
Landing page and blog creation
The tool enables you to design landing pages and blogs, useful if your e-commerce system limits content management options. -
Digital product sales
MailerLite supports the sale of digital products, such as e-books, graphics, audio files and videos. -
Paid subscriptions
The platform allows you to implement paid newsletter subscriptions, ideal for sending exclusive content or materials. -
Analysis and reporting
Statistics include open rates, clicks and user engagement.
Each tool offers unique features tailored to different needs. When selecting a newsletter tool, consider the functionalities you currently require and those that may be useful in the future. Even if you’re just starting in e-commerce and don’t need advanced features, tools with automation and content personalisation options can be beneficial as your business grows.
