Implementation process
We started with a full UX audit. We used behavioural analysis tools, including heatmaps, to see how users move around the website and where they lose interest. This data helped us identify areas where users focused their attention and those where they most often left the site. Based on this, we created a detailed list of comments and recommendations. The results of the audit were discussed together with the Carein team. We then set priorities so that we could focus on elements that would realistically improve the user experience.
Next we prepared designs for new views. Each of them was consulted with Carein and gradually refined in detail. We ensured visual consistency, clear presentation of information and intuitive guidance through the successive steps of the purchasing journey.
The next stage involved preparing the presentation of a new product range. Our goal was to ensure that the new offer would be visible and understandable for users while naturally fitting into the company’s existing operating model. We proposed solutions that clearly communicate the introduction of the new range without disrupting the architecture of existing categories or the main sales direction of Carein.
